Date: 2019-08-20 16:08 (UTC)From: [personal profile] sraun
sraun: portrait (Default)
As it was explained to me, Ivory comes from the factory with some moisture content. Opening it up and letting it sit for a while allows it to dry out more completely. This reduces the amount of soap that lathers up / comes off when you add water to actually use it, with no perceived difference in how much lather / cleaning you're getting. But it lasts longer.

I make no claim regarding the accuracy of said explanation.
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