Mysteries of Marketing

[mindstalk]

My newly purchased loaf of Ralph's/Kroger Private Selection Sugar-Free Whole Wheat Bread says "NOT A LOW CALORIE FOOD". The dill and onion bread, same brand, neither whole wheat nor sugar free, makes no such claim. This implies the existence of a customer who thought the bread might be low-calorie and had to be informed otherwise. I suppose because of the sugar-free part?

Comments

[jtthomas]

It's a weird FDA regulation, yeah -- intended to tell consumers who're trying to count calories that it isn't healthier just because it's sugar-free (or no sugar added). It's a relatively recent change.

[mindstalk]

Thanks!